- 100% Remote (working from home)
- Part-time permanent ongoing based on right fit
- 20 hours per week (Monday-Friday schedule)
About Us
Established in 2023, AI PURITY is a premier and groundbreaking SaaS AI Detection Tool tailored for educators, media professionals and beyond.
The Role
Are you a dynamic, results-driven individual with a flair for creating magical digital marketing ads and a knack for data analysis? We are looking for a Digital Advertising & SEO Strategist whose primary focus will be to create positive ROI advertising campaigns and monitor SEO progress and activities for AI Purity.
Responsibilities
- Design, execute, and manage PPC campaigns across multiple channels including Google Ads, Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Spotify.
- Continuously test and refine ads and SEO tactics to improve efficiency and effectiveness using A/B testing, and other conversion rate optimization strategies.
- Research new state-of-the-art AI Marketing Tools that may help with this role and our company’s further expansion.
- Provide SEO recommendations based on current trends and data analysis to enhance organic search visibility and website traffic.
- Prepare and present detailed monthly reports on the performance of paid media and SEO strategies, including analysis of KPIs like CPC, CPA, CTR, impressions, and conversion rates.
- Collaborate with content creators to align SEO strategies with content development, focusing on keyword optimization, content structure, and link-building tactics.
- Utilize tools like Google Analytics, Google Search Console, Moz, and SEMrush to monitor campaign performance, identify trends, and make data-driven decisions to optimize campaigns.
- Stay up-to-date with the latest developments in PPC, SEO, and digital marketing to ensure cutting-edge strategies are applied to our campaigns.
Weekly Tasks
- Monitor Facebook, Instagram, TikTok, and Twitter campaigns and evaluate key metrics associated with the primary objective:
- CPC’s, Reach, Frequency, Conversions, CPA, Add-to-Carts, and Ad Relevance
- Monitor YouTube campaign performance and make necessary optimizations. Key metrics to analyze include:
- Views, Impressions, Avg. Cost/View, View Rate
- Monitor Spotify campaigns and evaluate key metrics associated with the primary objective:
- Clicks, Impressions, CTR, Completion Rate, Video Played to %
- Report on any major changes or updates made to our campaigns to ensure alignment.
- Monitor Google Analytics for Session and e-commerce growth, as well as any other consumer insights to help drive the business.
- Review Google Search Console and other Webmasters for any manual penalties, crawl errors, & sitemap coverage issues.
- Analyze SEO metrics within Moz including:
- Keyword Rankings, Search Visibility, Site Visits, Link Profiles, Domain Authority, etc.
- Manage relationships with our Marketing/Content Creation Team and provide SEO recommendations for AI Purity’s backlink strategy & any other optimizations as needed.
- Provide long-form and short-form content guidelines using Moz and Google’s Keyword Planner.
- Ongoing support for any ad hoc tasks related to Web, Analytics and Paid Media.
Qualifications
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
Minimum 3 years of experience in digital marketing with a strong focus on paid advertising and SEO. - Proficient with digital marketing tools including Google Ads, Facebook Business Manager, Google Analytics, Moz, SEMrush, and others relevant to the role.
- Demonstrated ability to analyze complex data and translate insights into profitable marketing strategies.
- Excellent communication and collaboration skills, with an ability to work effectively in a remote team environment.
- Creative thinker with a results-oriented approach to problem-solving.
What We Offer
Competitive Rewards: Attractive compensation package.
Remote Flexibility: Freedom to work remotely, offering you flexibility and work-life balance.
Professional Growth: Opportunities for professional development and career advancement.
Collaborative Culture: Be part of a supportive team committed to innovation and excellence.
Join Our Team
Be a pivotal part of our expansion, contributing directly to the growth of our cutting-edge SaaS product. If you are passionate about outreach and eager to drive results in a dynamic, fast-paced environment, apply now!