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Defending data privacy

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Seamless API integration

For Educators

Teaching ethical AI use

For Machine Learning

Training with authentic content

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Looking for the perfect candidate

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Learning proper AI use

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Offering support

For Writers

Creating original content

Careers

Digital Advertising & SEO Strategist

  • 100% Remote (working from home)
  • Part-time permanent ongoing based on right fit
  • 20 hours per week (Monday-Friday schedule)

About Us

Established in 2023, AI PURITY is a premier and groundbreaking SaaS AI Detection Tool tailored for educators, media professionals and beyond.

The Role

Are you a dynamic, results-driven individual with a flair for creating magical digital marketing ads and a knack for data analysis? We are looking for a Digital Advertising & SEO Strategist whose primary focus will be to create positive ROI advertising campaigns and monitor SEO progress and activities for AI Purity.

Responsibilities

  • Design, execute, and manage PPC campaigns across multiple channels including Google Ads, Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Spotify.
  • Continuously test and refine ads and SEO tactics to improve efficiency and effectiveness using A/B testing, and other conversion rate optimization strategies.
  • Research new state-of-the-art AI Marketing Tools that may help with this role and our company’s further expansion.
  • Provide SEO recommendations based on current trends and data analysis to enhance organic search visibility and website traffic.
  • Prepare and present detailed monthly reports on the performance of paid media and SEO strategies, including analysis of KPIs like CPC, CPA, CTR, impressions, and conversion rates.
  • Collaborate with content creators to align SEO strategies with content development, focusing on keyword optimization, content structure, and link-building tactics.
  • Utilize tools like Google Analytics, Google Search Console, Moz, and SEMrush to monitor campaign performance, identify trends, and make data-driven decisions to optimize campaigns.
  • Stay up-to-date with the latest developments in PPC, SEO, and digital marketing to ensure cutting-edge strategies are applied to our campaigns.

Weekly Tasks

  • Monitor Facebook, Instagram, TikTok, and Twitter campaigns and evaluate key metrics associated with the primary objective:
    • CPC’s, Reach, Frequency, Conversions, CPA, Add-to-Carts, and Ad Relevance
  • Monitor YouTube campaign performance and make necessary optimizations. Key metrics to analyze include:
    • Views, Impressions, Avg. Cost/View, View Rate
  • Monitor Spotify campaigns and evaluate key metrics associated with the primary objective:
    • Clicks, Impressions, CTR, Completion Rate, Video Played to %
  • Report on any major changes or updates made to our campaigns to ensure alignment.
  • Monitor Google Analytics for Session and e-commerce growth, as well as any other consumer insights to help drive the business.
  • Review Google Search Console and other Webmasters for any manual penalties, crawl errors, & sitemap coverage issues.
  • Analyze SEO metrics within Moz including:
    • Keyword Rankings, Search Visibility, Site Visits, Link Profiles, Domain Authority, etc.
  • Manage relationships with our Marketing/Content Creation Team and provide SEO recommendations for AI Purity’s backlink strategy & any other optimizations as needed.
  • Provide long-form and short-form content guidelines using Moz and Google’s Keyword Planner.
  • Ongoing support for any ad hoc tasks related to Web, Analytics and Paid Media.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
    Minimum 3 years of experience in digital marketing with a strong focus on paid advertising and SEO.
  • Proficient with digital marketing tools including Google Ads, Facebook Business Manager, Google Analytics, Moz, SEMrush, and others relevant to the role.
  • Demonstrated ability to analyze complex data and translate insights into profitable marketing strategies.
  • Excellent communication and collaboration skills, with an ability to work effectively in a remote team environment.
  • Creative thinker with a results-oriented approach to problem-solving.

What We Offer

Competitive Rewards: Attractive compensation package.

Remote Flexibility: Freedom to work remotely, offering you flexibility and work-life balance.

Professional Growth: Opportunities for professional development and career advancement.

Collaborative Culture: Be part of a supportive team committed to innovation and excellence.

Join Our Team

Be a pivotal part of our expansion, contributing directly to the growth of our cutting-edge SaaS product. If you are passionate about outreach and eager to drive results in a dynamic, fast-paced environment, apply now!

Apply Now

To apply, please fill out the application form below

    Insert Youtube or Loom Video URL here

    We ensure that all personal information including phone number or email will not be shared with any third party. We respect the privacy of our employees at all times and are dedicated to ensuring the same of our clients.

    Apply Now

    To apply, please fill out the application form below

      Insert Youtube or Loom Video URL here

      We ensure that all personal information including phone number or email will not be shared with any third party. We respect the privacy of our employees at all times and are dedicated to ensuring the same of our clients.

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