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Artificial Intelligence Content Writing: Pros, Cons, and More

Nov 6, 2023 | Uncategorized

Artificial intelligence content writing has revolutionized content creation in today’s digital age. With Chat GPT and other similar large language model-based chatbots, the process of creating content in the form of blogs, articles, product descriptions, and copies has been streamlined. Since the introduction of artificial intelligence and its use being normalized across various industries, it has become a powerful tool for businesses, content creators, marketers, and more.

Using an AI content writer or an AI blog writer might have its pros, but it also comes with some disadvantages. Using Natural Language Processing, the process of creating written material is not only automated but also enhanced. Where there was once a need for professional writers to complete these tasks, artificial intelligence content writing has become quite helpful. This also begs the question of whether the use of an AI writer is ethical.

Nothing can replace the nuanced takes and artistic flair of a professional human writer, and while it is not inherently unethical to get assistance from artificial intelligence, human oversight is still needed. This is to ensure that the content being put out remains original or at least credits its original authors. Learn about AI Purity implements its goal to keep content creation at its highest standards by keeping users of AI writing tools accountable and making sure content creators don’t plagiarize.

An AI robot writing on a piece of paper

What Is AI Content Writing?

In recent years, using AI in assisting with content writing and creation has become more rampant, but AI writing has arguably existed long before Chat GPT and similar Large Language Models were created. An early example of AI writing that Microsoft references is predictive text used whenever you’re typing on a tablet, smartphone, or computer. Predictive text’s AI learns based on your history of written texts. It then makes predictions based on that data of history stored. Predictive AI text is more prevalent now and an example of it being used in an application is YouTube. The YouTube Studio gives a variety of possible titles and descriptions based on what you’ve used previously and this is also how paid and free AI writing software work just on a larger scale. It does not only learn based on your personal texting habits and history, it stores the data and information based on how its users respond to prompts. With newer and more advanced algorithms, AI writers are able to mimic human-like tones in their responses.

Some of the best AI writing tools that exist today are Sudowrite, Claude, OpenAI Playground, Verb, and most notably Chat GPT Plus. With these models available, artificial intelligence content writing is becoming the new normal.

How To Use AI Writing Tools

To use AI writing tools, you simply create a prompt whether it’s to write an essay, a poem, or a short story, and add some extra details into the chatbot if you want to. In minutes or even seconds, the natural language processing model creates content for you. Depending on how well the AI writing tool you use generates content, it might only require minimal editing on your part.

With these AI advancements available to anyone with a computer, a growing concern has been students using these AI writing tools to complete their assignments, term papers, and essays. It’s also a growing concern that professionals in the writing industry would cut corners on their work and depend on AI too much to do the work for them. To purify possible plagiarized AI content from disseminating and making its way into professional and academic settings, AI Purity was created. AI Purity is an AI detection tool tested against a variety of large language models that are used in artificial intelligence content writing.

Read up on our past blog to learn more about how we’re bettering the content landscape by getting rid of plagiarism, how you can help upkeep intellectual integrity, and how to bypass a plagiarism checker.

pros and cons written on paper

Pros and Cons of Artificial Intelligence Content Writing

New technological advances always come with potential risks despite offering solutions that make challenging tasks easier. While the possibilities with AI are endless, the implications could be equally great if they aren’t taken into consideration or examined closer. Not only do the threats of misusing AI affect individuals, but it could be detrimental to whole industries as well.


  1. Efficiency
    AI content generators are way more efficient at churning out a huge quantity of content. For large quantities of content, using artificial intelligence content creation tactics could work best because it is faster. For long-form content and blog writing, writers can get AI assistance in generating blog topics, headers, and subheaders.

  2. Generate Ideas
    Depending on how well a generative AI tool is trained on quality data, it can be good at producing data-driven ideas. When it comes to content research on blog posts, and articles, you can use AI to assist and help you think outside of the box. You can also ask AI chatbots to generate content ideas to help you think outside the box.

  3. SEO Optimization
    You can easily prompt an AI chatbot to create SEO-optimized AI-generated content without the added task of doing your own keyword research. AI can also help generate keyword ideas and fully-written content that is already optimized for search engines.

  4. Personalizing Content
    When generating AI content you can ask it to mimic the tone of your past content to make it generate similar-sounding results personalized to your brand and your audience will still resonate.

  5. Analyzing Trends
    Because AI is constantly learning, it can help you develop new content ideas that are trending and timely. Natural language processing models are good at pattern recognition and real-time analysis of data.


  1. Lack Of Human Creativity
    Content generated by AI can be predictable and lacks creativity unique only to human writers. AI might not be the most reliable for creative writing, poetry, and highly unique content.

  2. Inaccuracy
    Depending on the AI platform you use, it might only be trained before 2021 so it won’t be able to give the most accurate results in terms of the freshest trends. AI writing tools often generate written content that purposefully omits their sources. There have been instances where AI generates completely wrong information so you should always be wary when depending completely on AI to generate content.

  3. Lack Of Nuance and Personalization
    AI-generated content lacks the personal tone and emotional intelligence to create stories that are relatable. There are nuances and original value only human authors can provide. And because AI writing tools are completely dependent on the data it’s fed, which also comes from human authors, they can only mimic and not completely sound like real writers.

  4. Quality Control
    For AI-generated content to be passable, it still requires the review of human eyes. AI-generated content can sometimes sound monotonous. Qualified writers and content creators are essential to oversee the AI-generated content and make sure that it adheres to industry standards by keeping it original and valuable.

  5. Overuse and Oversaturation
    An AI writing software can only create content from the data it has been trained in and overusing an artificial intelligence writer will result in common ideas that lack a fresh perspective. It’s important to keep in mind that whatever data these large language model processing chatbots generate are ideas created by human authors. This information given by AI tools might be new only to you.

content writers benefiting from AI

Who Benefits From Using AI Writing Tools?

Using AI assistance for various tasks had initial negative connotations due to its misuse by many in the academic sector. At AI Purity, not only do we aim to purify the professional world of traces of misused AI, but we are also advocating for its responsible use. When we shed light on all the ways AI tools can be beneficial, plenty of industries will be more inclined to use them to make their work processes efficient. Here are just some potential uses of AI across various industries.

Digital Marketing and Advertising

Digital marketers and advertisers are in constant demand of enticing copies and content that is relatable to consumers. With the help of artificial intelligence content writing, digital marketers and advertisers can prompt AI writing tools to generate ad copies, social media posts, captions, content for email marketing, and website content optimized for online advertising campaigns.


Whether it’s a paid or free AI content generator you’re using, it can be prompted to create content that can help people engage in selling goods and services or affiliate marketers to improve their customers’ shopping experience. These can come in the form of product descriptions, user reviews, and even personalized product recommendations.

Publishing and Media

Using an AI article writer could prove quite beneficial for individuals in the publishing and media space. News organizations are always at the forefront of current events and to make content generation faster and more efficient, getting assistance from AI writing tools can give publishers that advantage against their competitors at getting articles out quicker.

SEO and Content Marketing

AI writing tools are great at helping online marketers with keyword research for SEO purposes. Keyword research can be quite tedious especially when done from scratch. AI writing tools can be prompted to generate trending keywords, engaging content suggestions, and even optimized blog posts, whitepapers, and other marketing materials to improve search engine rankings.


Educators can greatly benefit as much as students in academic settings. Teachers, with the help of AI, can prompt AI writing tools to generate educational content to keep teaching methods current. These content forms can come in quizzes and other interactive learning materials.

Legal Services

Legal service paperwork is time-consuming to create new each time. Legal firms can streamline their processes by getting AI to assist their lawyers and paralegals in drafting contracts, legal documents, and even case summaries.

Customer Support

Businesses with automated customer support chatbots can use AI assistance in not only crafting responses but also potential questions their customers might have. AI can help elevate businesses with virtual assistants in answering their customers’ inquiries or issues.

Finance and Banking

Financiers and bankers can use AI to generate reports, investment summaries, and financial news articles that could be beneficial to their clients.

Travel and Hospitality

If you’re in the travel and hospitality business and routinely make custom itineraries and travel plans, AI could help create hotel and destination descriptions, travel guides, booking confirmations, and even give you travel suggestions.

HR and Recruitment

HR and recruitment departments and agencies often look after several employees and go through many applicants when hiring. AI can help by creating draft job descriptions, content for job postings, and automated responses to inquiries from candidates.

Entertainment and Creative Industries

Artificial intelligence content writing is now used to aid the entertainment and creative industry in writing scripts, storylines, and content for media that includes film, music, and other forms of art.

Using an AI content generator

How To Ethically Use An AI Content Generator

As advocates of proper AI use, AI Purity does not gloss over the fact that AI technologies are quite new. So much so that the general public, academic institutions, professional industries, and even governments worldwide have not decided on a consensus that outlines how to responsibly use this technology. As proprietors of AI technology, AI Purity puts out a disclaimer that protecting the data and sensitive information of our clients is of utmost importance. With such big responsibilities, we feel it is also our duty to be at the forefront of promoting ethical AI use and recommending concrete ways to do so while being fully transparent. We want the public to be aware of what they’re signing into when using AI content generators or even AI detection tools so they can be fully informed responsible users.

AI-Assistance NOT AI-Dependence

For lack of a better term, AI-use whether in generative content form or detection should be taken with a grain of salt. That means not depending entirely on the results an AI chatbot generates or the results of an AI generator. The same amount of scrutiny applied to human writers should be applied twice as much to an AI content generator. It is important to understand that any data or response generated by AI is merely a synthesis of already existing thoughts, ideas, and opinions of human authors. When AI generates answers, there is virtually no telling if it is giving you an answer backed up by evidence or whether it’s just a generally accepted opinion. Biases of real authors that have been fed into these large models and natural language processing models could be conceived by users of these AI platforms as factual. Simply because these AI writing tools mimic real human answers while omitting their sources.

A way to ensure ethical AI use when using it as a writing assistant is to be a bit skeptical of its answers rather than taking the results to be factual. Especially for scholars and people in academia, AI should be used only in a more suggestive manner. Practicing critical thinking and upholding intellectual integrity while using it should always take precedence. If AI gives certain results, make your own investigation and research its source. Don’t assume that just because AI gives fast results it is always 100% accurate.

Supervised AI Use

In an article written by Econsultancy where the CEO of ContentBot, an AI-powered content generator, was interviewed, CEO Nick Duncan highlighted the importance of having not just anyone but qualified humans oversee AI content generation. Nick Duncan is one of the AI technology providers that are championing its ethical use. The AI technology proprietors do this by having parameters set in their model that disallow users to generate information like legal, medical, and even romantic advice. He states that only qualified persons in this industry can use their chatbot to aid them in generating content surrounding these topics. Duncan knows all too well of natural language processing chatbots regurgitating content that has already been written and urges content writers to fact-check just as they would any other source material. For artificial intelligence content writing to be passable, content writers must edit, proofread, and be as critical as ever when using AI writing tools.

As AI content generators continue to generate better-quality content, there is a growing need for a governing body to oversee AI use in the content space. For now, it is up to the providers of this technology and its users to respect intellectual property, uphold intellectual integrity, and harness AI powers responsibly. We do this by keeping AI-assisted writing and content generation to a minimum, ensuring that is checked thoroughly. And eventually, there might be a need to disclose to the public consumers of this content to be told whether or not the content was created with AI assistance.

AI-generated content, as far as the technology available today is concerned, cannot act on its own. Even Google penalizes online content with heavy traces of AI because they too understand the likelihood of this content being inaccurate. We are far from letting AI produce content at 100% capacity without humans overseeing it, editing it, and adding unique and invaluable insight only human authors can provide.

Efficiency Does Not Equal Incompetence

AI writing tools according to Nick Duncan can be seen as the next evolution of writers. Similar to how humans evolved from writing on paper to using typewriters, then computers – AI should simply make writing and content-creating tasks more efficient. This does not however mean that humans are no longer responsible for the output. Writers and content creators have the social responsibility to be transparent about their work just as they would ensure that their work is not plagiarized.

Using AI ethically does not merit being incompetent in fact-checking, citing credible sources, and creating original content that consumers can get value from.

Using AI tools and AI Purity

What AI Purity Can Do For You

AI Purity can do so much more than simple AI detection. Find out what sets us apart from the rest and why our features, whether paid or free are simply unmatched!

  1. Provide Accuracy and Transparency
    AI Purity not only provides a 96% accuracy across various large language models, but we are also transparent with how well our AI detecting capabilities are. We aim to be the most reliable tool available to the public. For artificial intelligence content writing, we can ensure that the output is accurate and plagiarism free.

  2. Elite AI Detection
    The comprehensive results you get from AI Purity are like no other. You get color-coded results from our per-sentence analysis on top of getting exact numerical data and charts. These results are available to download as a PDF file. Premium users can enjoy batch file uploads and streamlined API integration.

  3. Paraphrased AI Detection
    What sets AI Purity apart from other AI detectors is its ability to detect paraphrased AI text. Despite AI-generated text being processed in paraphrasing tools like Quillbot, AI Purity can recognize these patterns and let users know these uncovered truths.

  4. Quality Assurance
    The minds behind AI Purity have long been in the content writing industry and know better than anyone what quality outputs look like. As such, the same attention to detail and best industry practices have been used in creating AI Purity.

  5. Upholding Intellectual Integrity
    The name itself suggests that AI Purity aims to rid both the professional and academic sectors of AI misuse while championing the ethical and responsible use of AI tools as well as AI Purity. We understand better than most that upholding the intellectual integrity of human authors and their work helped train and make these AI tools better. We want to advocate for the responsible use of AI content generation in all its forms.

Get AI Purity

Get AI Purity today and experience unparalleled AI detection and more. Contact Us to get started if you’re an educator representing an academic institution and would like to partner up with us and try out our technology. You can also sign up with us and use AI Purity for all your content writing needs and checking. Not only are AI writing tools great in assisting with artificial intelligence content writing, but detection tools like AI Purity ensure that you keep content original and you’re less likely to share plagiarized work.

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